Brenda is the founder of The BDC/Collective and BDC/Digital Media. She is an award-winning multi-platform content leader, author, writer, speaker and strategist with a breadth of media industry experience in consumer comms, commercial content, social media, SEO and editorial for luxury, lifestyle and tech. Recognised as a global leader in content and digital technology, she was awarded the Exceptional Talent Visa by Tech Nation in 2016 and subsequently invited to serve as an ambassador for the programme.
Brenda specialises in creating and curating dynamic content, pioneering consumer engagement strategies through new digital channels and restructuring content and branding for the era of digital immediacy. She has created one-off custom advertorial packages, compelling influencer and social media campaigns for global brands and small start-ups. Brenda offers companies thought leadership with a strong focus on growth tactics that acquire and preserve audience loyalty whilst increasing engagement and positively impacting the ROI.
With extensive experience in both print and digital publishing in the newsstand, B2C and B2B sectors, she has led content teams for global clients and large luxury companies in the UK, US, Europe, Australia and Dubai. An established author and writer with bylines in over 300 publications, Brenda is well-versed in impactful storytelling, content creation and editorial direction.
In addition to consulting, Brenda hosts masterclasses and workshops on branding, content, social media, leadership and strategy and has taught at a number of companies including Bloomberg and PICTET. Passionate about mentorship and giving back, she the founder of two mentorship programmes with 25 graduates.
Lifestyle | Luxury | MedTech | Technology | Beauty | Fashion | Health | Finance | Op-Ed | Travel | Career
• Problem-solving & Storytelling
• KPI identification & management
• Editorial, writing & content curation
• Data Analytics & Metrics
• PPC & Paid Social Campaigns
• Marketing Development
• Social Media Marketing
• SEO & SEM
• Customer Experience
• Project Development
• Event Planning & Execution
• Mobile Marketing
• Digital Content Marketing
• Public Relations Management
• Artificial Intelligence
• Speaker | Workshops (Bloomberg and Pictet 2018)
• Chosen as an ambassador for Tech Nation Tier 1 Exceptional Talent Visa
Signed with Speakers Corner.
What do people say about Brenda? Read a few testimonials here.
The Personal Stuff:
The Book that changed your life: The Count of Monte Cristo
Your last meal of choice: Tacos Al Carbon, Rice and Beans, Tres Leches and loads of spicy-sweet Mezcal cocktails.
Your idea of perfect happiness: Writing in the garden of a gorgeous villa in Greece with Kit playing with our daughter nearby right before our loved ones arrive for evening drinks.
Your idea of total misery: Spending your whole life too scared/insecure to live it as you see fit.
A great piece of advice: Focus on the problem and the problem gets bigger. Focus on the solution and the solution gets bigger. This was said by Elle Macpherson in an interview with Red Magazine and I had it on my wall. When I sat next to Elle at dinner in Barcelona, the first thing I did was thank her for sharing that advice.
Your biggest pet peeve: An ugly mix of laziness and selfishness.
Five things you cannot live without: Computer, Phone, Love, Friends, Creative work.
Finally, the best thing about life right now? My family and friends.